PUI-Sponsored Podcast: “Not Your Typical South”

In early 2025, Phoenicia University student and community member Haidar Ghaddar joined the PU Incubator (PUI) with a vision to support, through a podcast, the marginalized small businesses in South Lebanon, where starting a business is especially challenging.

Between 2024 and 2025, Haidar received free mentorship, training and guidance from PUI’s Advisory Board, along with access to the Incubator workspace, a podcast recording setup, and the University’s stage and event facilities. The Advisory Board helped him develop the concept, define his audience, and plan the format. Dr. Hijazi coached him on public speaking and episode structure, and the PU social media team helped build the podcast’s brand identity and promote episodes.

Since its launch in August 2025, the podcast, “Not Your Typical South”, has been sponsored by PUI, which settles all related costs directly with suppliers. The podcast has produced five episodes, increased the visibility of local startups, and encouraged young people in the region to start their own ventures. It also hosted a pitch event for entrepreneurs during the PU Business Market, giving them direct exposure to students, visitors, and potential customers. By showcasing locally rooted ventures and promoting responsible, community-oriented entrepreneurship, the initiative supports the creation of financially and socially sustainable businesses in South Lebanon.