Inspirational Talk with Mr. Pierre Bachir, R&D Manager of "Bouza Bachir" 

The Business Society of PU, in collaboration with the Student Affairs Department, hosted an inspirational talk featuring Mr. Pierre Bachir, R&D Manager of "بوظة بشير" (Bouza Bachir), one of Lebanon's most recognized ice cream brands. The event was offered free of charge and open to both the university's student community and the general public, in line with the institution's commitment to providing accessible, lifelong learning opportunities that extend beyond the traditional classroom setting.  

The session addressed key themes in entrepreneurship, with particular emphasis on the dynamics of managing a family-owned business and the strategic considerations involved in scaling a local enterprise into international markets. Mr. Bachir drew on his professional experience to examine the distinct challenges and opportunities facing entrepreneurs operating within Lebanon's economic landscape, offering attendees a grounded, practical perspective on business growth under constrained market conditions.  

Beyond the operational and strategic dimensions of entrepreneurship, the discussion highlighted the broader importance of cultivating a national culture of innovation, and the critical role that collaboration among stakeholders — including academic institutions, students, and industry leaders — plays in strengthening Lebanon's entrepreneurial ecosystem.  

The talk provided attendees with meaningful exposure to real-world business insight from an established Lebanese entrepreneur, reinforcing the university's broader mission of fostering continuous, practical learning opportunities accessible to both its student body and the wider community.