Building The Scaling Crew: A PU Incubator Success Story

Karim Hoteit, a Phoenicia University alumnus, joined the PU Incubator (PUI) in 2021 with an idea to help businesses generate more revenue through sales-driven content — starting with competitor and product-market studies to identify a business's unique selling point, then building a content strategy around it. This idea became “The Scaling Crew”.
Through PUI, Karim received mentorship, guidance, and training from the Advisory Board between 2022 and 2024, along with access to PUI's equipment and workspaces. The board helped him broaden his approach to marketing and think beyond basic market rules, elevating multiple aspects of the business. The Advisory Board also mentored him on leadership and team management, helping him learn to run both a team and a local start-up. In addition, Karim received legal advisory support on how to properly set up the business.
The Scaling Crew has been operating since February 2022 and today generates five-figure monthly revenue, making it fully self-sustaining. Beyond its own growth, the business creates awareness content that helps other people identify and pursue job opportunities, extending its impact to the wider community. As Karim describes it: "The experience of the PUI advisory board easily guided me to build a solid foundation and helped in scaling the business.