About the Program
The BBA (Bachelor’s in Business Administration) is a practical and dynamic program that aims to develop different sets of skills. This objective is achieved through the structure of the program and the courses offered under it.
Learners are required to complete 91 credit hours if they join as sophomores (121 credit hours if they join at the freshman level). Out of these 61 credit hours are required as part of the business program itself, with an additional 30 credit hours as general education requirements. The business program credits (61 credit hours) include an internship (1 credit hour), the core business curriculum (45 credit hours), and student-selected courses (15 credit hours).
Students may select concentration courses within one (or more) concentration areas. Students aiming for one of the concentration areas (Accounting & Finance, Marketing & Entrepreneurship, Operations & Human Capital Management) need to complete 12 credit hours within their selected concentration, in addition to 3 credit hours of general business elective courses. Students have the option to diversify their elective courses by selecting their elective courses (a total of 15 credit hours) from the pool of all concentration courses offered (General Business).
Program Educational Objectives
• PEO1: Graduates will possess comprehensive knowledge of various business functions and use that knowledge to work on different projects.
• PEO2: Graduates will tackle challenging problems, innovate, and create new business opportunities, either within the organizations they work in or in ventures they start and lead.
• PEO3: Graduates will work effectively in teams, demonstrating excellent professional, leadership, and communication skills.
• PEO4: Graduates will pursue ambitious careers while committing to continuous professional development and lifelong learning, based on their understanding of the business environment.
• PEO5: Graduates will uphold high ethical standards, considering the broader social, cultural, and economic implications of business and management practices.
Student Learning Outcomes
• SLO1: Demonstrate knowledge of the various component fields of business administration, including management, marketing, accounting, finance, entrepreneurship, operations, and human resources, among others.
• SLO2: Formulate solutions to complex real-world problems by tackling managerial challenges, identifying business opportunities, and leveraging different entrepreneurial and creative competencies.
• SLO3: Be able to evaluate businesses by reading financial statements and assessing different market opportunities and situations.
• SLO4: Analyze the business environment, including its notable players and trends, while developing a critical perspective and insightful understanding.
• SLO5: Demonstrate improvements in verbal and written communication skills, and effectively communicate professionally in various settings.
• SLO6: Compile diverse experiences, presentations, projects, and business planning exercises into practical initiatives, developing essential problem-solving, leadership, teamwork, and general professional skills.
• SLO7: Demonstrate knowledge of, and apply critical thinking to, the ethical, social, and cultural implications of markets and management practices.
Suggested Degree Plan/Curriculum
