Communication and Social Media

In the age of information revolution, communication plays a very significant role in society. At PU, the approach to communication is interdisciplinary, seeking to create professionals who can critically engage with the various dimensions of communication. The curriculum combines theoretical with applied courses, and emphasizes analytical and writing skills, creativity, and digital and media literacy. A BA degree in communication prepares students to become effective communicators and media professionals who can occupy a variety of positions in the media industry including broadcasting and print journalism, public relations, advertising and marketing, media strategic planning and policy, and political campaigns. The communication degree encompasses national, regional and global perspectives, and aims to develop students’ research skills as well as their digital media skills which also require competence in information technology.